Greener Pastures Design & Illustration


Hello! I’m Kelly Cheatle, Creative Director/Owner of Greener Pastures. I started this company in 2001 as a way to meet my creative needs as a designer/illustrator, and create a more flexible work schedule to accommodate the needs of my family.

I received my degree from the Rochester Institute of Technology in Design, with a minor in Illustration, and a major interest in every studio elective I could get my hands on. This diverse knowledge of traditional materials & image-making techniques— printmaking, photography, cut-paper illustration, clay, wood, metal, textiles— has given me an appreciation for texture and dimensionality- even in digital format. I honed my web design and information architecture skills when I worked as a user interface designer, and then Art Director for Applied Graphics Technologies.

Some of my favorite projects include developing brand identities for small to medium sized local businesses, and creating unique fund raising appeals for non-profit organizations and progressive politicians. While I still accept RFP’s for branding and other design projects, I am now focusing more on balloon-based illustration work with my partner, Larry Moss, at Airigami. There are a few examples in my illustration portfolio, but for more of our award winning work please visit

In my spare time (on the occasion when I can eke out any!) I’m an avid crafter. You can see my latest craft projects on my crafting blog, or on instagram.